Many people who are struggling to make money online keep buying product after product related to web marketing. What is the reason behind this behavior?
When they are not making any money, they should spend most of their time trying as hard as they can to earn money. But instead of doing so, they just spend their time and money on buying the latest IM products and studying them.
The funny thing is that after spending so much money on buying the products, they don't even implement the strategies or methods mentioned in those products. They are already short of cash and are still wasting away their limited resources.
I have been guilty of this for too long a time:
I too have been guilty of this behavior on numerous occasions. I would buy and download the latest ebook or video, teaching the latest secret to quick rankings in Google or about how to earn thousand dollars in a month etc.
I spent a lot of time reading these stuff, but didn't spend as much time implementing the stuff. It became a kind of addiction with me to keep buying new things at regular intervals (every few days or so).
What was the reason I was behaving in such a manner?
I used to think that people do this because they are disappointed with a product after its purchase, as the methods outlined in it require hard work. I thought people are generally looking for a quick fix solution to start earning lots of money very quickly, and for that reason they continue to buy new products in the hope that they will suddenly come across a secret technique which will bring guaranteed results they have been looking for.
But now I think this is not the primary reason why people indulge in such behavior. I suddenly realized the actual reason why people keep buying products after products without trying out the methods mentioned in the ones they have already purchased.
This realization came suddenly to me one day while I was busy with some other work. When I thought more about it, it made a lot more sense to me.
Here is the real reason why people do so:
The real reason why people do so is not because they are looking for a magical solution to earn lots of money very quickly. NO - I don't believe this is the real reason.
I don't think people are that stupid not to realize that earning lots and lots of money is not so easy, and it does take time. People do realize that, even though they may keep buying product after product which promises instant riches.
After a few days and after buying a few products, many would come to realize that making money does indeed take time and hard work.
But the real reason why they foolishly continue to buy the next product is because of the human tendency for laziness.
YES - it is laziness which drives such behavior. Let me explain more clearly what I mean.....
When you buy a product and you like the techniques mentioned therein and think it is worth a try, what do you do?
I guess that most newbies would get pretty excited and will be very very eager to try out these techniques. But in many cases they will procrastinate and postpone starting the project they intended.
Later on when they again sit in front of their computers, they now have 2 options - either start working on the project which they had postponed, or completely forget about it for the time being and do something else.
The Human Nature:
Now, human nature is such that we usually opt for the easier thing when we are presented with multiple options. Even if the easier option is not the best one in the present circumstances, we usually go for it if we lack the discipline to control ourselves.
This is precisely what happens with the newbie and struggling internet marketers. When they sit in front of their computers they have 2 options - work on the projects which they know hold promise, or wander aimlessly on the internet.
Most of the time, these newbies opt for the latter option because it is easier. Please note that they choose the second option because of laziness and not because they are hoping to find some lucky formula which can help earn them thousands of dollars.
Most of these people are smart to know that hard work, consistency and patience will pay them off in the long run. But they lack the discipline to do what it takes for making real cash online.
They are not idiots or dreamers hoping to stumble upon some secret techniques. They are just plain lazy and lack proper self-control.
I believe that these are the primary hurdles for the majority of struggling internet marketers. They have to fight off their laziness if they want to succeed in the online world.
If presented with 2 options - they have to choose the one which will be most beneficial for them, and not choose the one which is easier of the two.
If they choose the easier option - they will be unable to force themselves to write articles for hours on end, or research for content, or make useful videos, or do whatever is required to drive traffic or generate sales etc.
Buying another product is an easier option, while resisting the temptation and continuing with your work, is tough. But you have to make tough decisions in order to reach big heights and to achieve your goals.
This realization had a great impact on me:
When I realized why I was continually buying more and more products, instead of working on what I already learned, it had a tremendous impact on me.
It became easier for me to start working on my projects without wasting too much time with other things. Earlier I used to spend a lot of time on useless things on internet. I would sit in front of computer for many hours, but would not accomplish much during that time.
Much of my time would be wasted and only little of it was spent on really useful and productive things. Now the scenario has changed to a great deal.
Still there is lot of room for improvement in my behavior, but there has been a huge difference when compared with the past behavior.
Now I know why I behaved in that manner in the past - it was because I was always choosing an easier option rather than one which was most beneficial for me.
Now, I try to do the things that are required - even though they may be difficult, and even though easier options do exist.
So struggling internet marketers - stop going for easier options like browsing aimlessly, hanging out in forums, buying more and more products.
Instead of that, we need to spend most of our time on things that can get us results in the long run!
